Grey PRIDE

Grey PRIDE

SILVER RAINBOW : une campagne européenne pour les LGBT agé(e)s

Silver Rainbow-01.jpg
What is Silver Rainbow?

The campaign aims to raise awareness of the specific needs of older LGBTI persons and to share the best resources on the topic. Before it begins officially on Monday, 28 September, we want to share some more detail on what will be happening. 

  • Main message/title: Silver Rainbow
  • Main tagline: Let older LGBTI people shine

How you can support Silver Rainbow:

We will be sharing videos, an animation, an infographic and lots of resources (from members and partners) on our website, through Facebook and via Twitter. We would love you to get involved by sharing our posts, commenting on Facebook or chatting to us on Twitter using the hashtag#SilverRainbow

Here is the programme that we have planned for the 4 days, it would be fantastic to have your online support from Monday to Thursday next week. 

 

Programme

Content

DAY 1 Mon 28 September

2 min video, introducing the campaign. 

Video will focus on issues such as invisibility, social exclusion and the desexualisation of older LGBTI people.

questions on social media that you can interact with

  • EG: Did someone motivate you to join the LGBTI movement? Who is your older LGBTI icon? Tell us! #SilverRainbow

 

DAY 2 Tues 29 September

Infographic outlining some of the most powerful statistics on older LGBTI health issues

questions on social media that you can interact with

DAY 3 Wed 30 September

Animation following the story of Greta, who is considering her future and thinking about the long-term care options for older LGBTI people.

questions on social media that you can interact with

DAY 4 Thurs 1 October

2 min video; campaign conclusion

Older LGBTI activists talking about their hopes, fears, dreams, and ambitions for their future.

questions on social media that you can interact with

  • EG: All of us are getting older. What does your ideal #SilverRainbow future look like?

 



24/09/2015
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